DermaSave Products Content Design
A decade ago, I, Vladimir Shmoylov, took on a project designing the packaging for AMD Laboratories' cosmetic products under the DermaSave brand. This project, detailed on Behance (DERMASAVE Package & Site), was part of my ongoing work in the cosmetics industry, though it stood out for its impact and the client's satisfaction.
Early in 2024, the lasting success of that design brought me a new opportunity. The original packaging design had contributed positively to the brand's sales over the years, and with the client's decision to expand into online marketplaces, they reached out to me for a new project: creating content design for DermaSave's product listings online.
This time, I focused on developing graphic templates that fit the online retail space, addressing the needs of DermaSave's diverse product range. I organized the products into four categories, each marked by a distinct color to reflect its specific application. The product naming followed a system that hinted at their use, such as "H" for hair products, with numbers indicating a specific item in the series (e.g., H01, H16, H17, H19 for a hair loss treatment regimen).
For each product, I created a set of nine images. These were designed to be informative, covering everything from how the product works and how to use it, to its ingredients and expert recommendations. The goal was to make each listing both informative and engaging, providing potential customers with everything they need to know in a straightforward, accessible format.
Through the DermaSave Products Content Design project, I aimed to demonstrate the role of thoughtful design in enhancing online shopping experiences. This project was about adapting to new challenges and leveraging design to communicate effectively in the digital marketplace. Reflecting on this work, it's clear that design is not just about aesthetics but about clarity, communication, and making a real connection with the audience.
